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The Create Co. brand logo, corporate identity, and visual identity have begun a renewal process starting from the spring of 2022.
The company symbol mark will remain unchanged from its inception 50 years ago, continuing the use of the Japanese ‘Tsugegushi, a traditional comb used through the ages to maintain lustrous, beautiful hair.
The logotype has been updated to display a sense of sophistication in the details and white space, but still retain the original’s familiarity for a design that harmonizes with everyday life.
It is our hope that the redesign combines the traditions and knowledge of the past with present sensibilities to forge a new path to the future.
The Create Co. brand color uses a hint of crimson in the gentle pastel blue body. In Japanese, this color is called ‘benikakesorairo’, or ‘crimson washed sky blue.’
The soft nuance of the combined dual pigments represents the coalescence of traditional techniques grown over many years combined with the latest technology and trends.